I've been learning a little about the art of copywriting. The art of selling using written words. Interesting stuff but rather mysterious. It really does come down to the ad, the message the client wants to send out to the consumer, the theme, the things that the client would like to emphasize.
I've found that writing a copy isn't like writing for a blog or a written piece of journalism of fiction or whatever your taste in writing may be.There are mainly three different areas of copy. The main headline, the sub headline and a more detailed excerpt or sales pitch(often written in a short paragraph).
Often, it comes down to working closely together with the marketing team from the client and the creative director to ascertain the vision and messaging of an ad. The usual emphasis is on simple, easy to understand language. We are writing text for ads, not a novel. Messaging is kept simple so that consumers won't get confused by the message.
But personally, I like to mix it up a bit. I tend to not throw out words at whim(which I notice a lot of Malaysian companies tend to just bombard you with words ad after ad). The misuse and overuse of words tend to make those words become meaningless after wile. When you write something, make sure you mean it and it says something about the product or pricing.
I tend to like writing witty and smart use of words. Wordplay. A line that consumer read and go "oooh... that's smart". It's a bit boring if all copies are just stright up marketing pitches without some heart in them. So I add heart = great copy. Anyway, I hope to really get into copy writing and have a bit more work to do in this field. Things look good... I'm enthusiastic.
I've found that writing a copy isn't like writing for a blog or a written piece of journalism of fiction or whatever your taste in writing may be.There are mainly three different areas of copy. The main headline, the sub headline and a more detailed excerpt or sales pitch(often written in a short paragraph).
Often, it comes down to working closely together with the marketing team from the client and the creative director to ascertain the vision and messaging of an ad. The usual emphasis is on simple, easy to understand language. We are writing text for ads, not a novel. Messaging is kept simple so that consumers won't get confused by the message.
But personally, I like to mix it up a bit. I tend to not throw out words at whim(which I notice a lot of Malaysian companies tend to just bombard you with words ad after ad). The misuse and overuse of words tend to make those words become meaningless after wile. When you write something, make sure you mean it and it says something about the product or pricing.
I tend to like writing witty and smart use of words. Wordplay. A line that consumer read and go "oooh... that's smart". It's a bit boring if all copies are just stright up marketing pitches without some heart in them. So I add heart = great copy. Anyway, I hope to really get into copy writing and have a bit more work to do in this field. Things look good... I'm enthusiastic.
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