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A Few Words About The Art Of Communicating

I've recently moved onto a new phase in life. Apart from being in a relationship that's given me so much joy, I've also been given the opportunity to be a copywriter at an ad agency. It's been quite an experience so far. Writing for ads is a lot different than regular writing. While the purpose of writing remains the same; an art of communication, the approach and thought process is a lot different. More thought and time is given to the psychological effect of headlines and copy. The key points to watch out for:

1) What will the reader think?

2) Does it attract the reader?

3) How will they look at an ad?

Ads have to be eye catching either by brilliant copy or amazing visuals or both(both preferably). Copywriters have to understand what catches the attention of a reader. What demands attention. What stands out from the crowd of mediocre ads that spout the same message. To always try to present your message in a new and exciting manner. To sell the product in its best light.

Then we think about how readers will perceive a message. Will they get it? It only takes a matter of seconds for the eye of a reader to move onto something else. So within the few seconds they glance at an ad, it has to capture their attention and sell the product. Does the ad positively put forth an encouraging message to the reader? Does it call for action?

The emphasis is on the reader that doesn't have much time(or wouldn't put much time into looking at ads). How we can reach out to them and prompt them to but a product. Copywriters are essentially 30 seconds salesmen. Our pitch, 30 seconds worth of copy that does the job. I relish the new challenge and the creativity required. I remain as creative as ever, always looking to improve and find new ways of expressing things. And that, ladies and gentlemen, is what writers want. To always think about new ways of expressing stuff.

The next post... headlines and what they are all about. The different type of headlines.

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