I've recently moved onto a new phase in life. Apart from being in a relationship that's given me so much joy, I've also been given the opportunity to be a copywriter at an ad agency. It's been quite an experience so far. Writing for ads is a lot different than regular writing. While the purpose of writing remains the same; an art of communication, the approach and thought process is a lot different. More thought and time is given to the psychological effect of headlines and copy. The key points to watch out for: 1) What will the reader think? 2) Does it attract the reader? 3) How will they look at an ad? Ads have to be eye catching either by brilliant copy or amazing visuals or both(both preferably). Copywriters have to understand what catches the attention of a reader. What demands attention. What stands out from the crowd of mediocre ads that spout the same message. To always try to present your message in a new and exciting manner. To sell the product in its
Some big plans ahead for beginning new blogs. Which means this will remain as my personal blog. But what is going to happen is that write ups on books will go on a new book blog. There'll also be a blog on food stuff which is really interesting... I promise you, you have not read anything quite like it. Not your average food blog. The movie reviews will remain on my personal blog here. I don't have any intention to write about movies in detail just yet. What to expect from this blog? Just my personal rants, thoughts, emotional outbursts(okay maybe not this, I save it for others). Write ups on the state of politics, which I admit, haven't done much of lately. It's not in any real state that is worthy of a comment to be frank. Oh and write ups about things in life that annoy me... like my write up on marriage . Keep an eye out on my new blogs which I'll be creating soon. Until next time, don't let the lemurs fight.