Random Thoughts Of A Driftwood

I'm not sure where to start with this particular update. Been having an unbelievably bad week. Working on Deepavali week makes it worse and the shit I go through at work doesn't make it an easier. Things have been delayed quite a bit at work to the point that people are being pushed to the limits. Tempers flared and I sort of lost it. I have to say, perhaps I should have handled the situation a lot better but there is a limit to my patience. I don't normally react the way I did but this was an exception. I'm a lot more patient and nicer. Also the fact that everyone is on a long holiday for Deepavali and me being stuck at work exacerbates the sense of.... loneliness. Pretty depressed about it. It's a personal battle that I have to face from time to time(festive seasons are just so depressing). It's funny that the feeling of loneliness is amplified when I'm with a lot of people(which you might think is contrary to the meaning of loneliness). But this time, i...

I've been learning a little about the art of copywriting. The art of selling using written words. Interesting stuff but rather mysterious. It really does come down to the ad, the message the client wants to send out to the consumer, the theme, the things that the client would like to emphasize. I've found that writing a copy isn't like writing for a blog or a written piece of journalism of fiction or whatever your taste in writing may be.There are mainly three different areas of copy. The main headline, the sub headline and a more detailed excerpt or sales pitch(often written in a short paragraph). Often, it comes down to working closely together with the marketing team from the client and the creative director to ascertain the vision and messaging of an ad. The usual emphasis is on simple, easy to understand language. We are writing text for ads, not a novel. Messaging is kept simple so that consumers won't get confused by the message. But personally, I like to m...

Recently, a friend asked me this rather simple but incredibly challenging question... Who am I? Apparently I'm not supposed to take into account my ideals and principles... which makes answering this question an even more arduous prospect. Without my ideals and principles, I'm but a shell. A vestige of my commitment to upholding everything I believe in. Without my beliefs I am nothing. Our emotions, character, ethics, our interpretation of morality are all the symptoms of our ideals(not the other way round). We may not even realise what our ideals are and in fact discover our ideals, our philosophy and principles later in life as we get educated. And early adulthood is a journey to discover these. Our true self. Discovering our true self is NOT a frivolous pursuit. How can we live our lives without certainty of who we really are? That would be like living on the edge of our existence, never knowing exactly where the wind or the stream will bring us to. Yes... like a driftwo...