I've recently moved onto a new phase in life. Apart from being in a relationship that's given me so much joy, I've also been given the opportunity to be a copywriter at an ad agency. It's been quite an experience so far. Writing for ads is a lot different than regular writing. While the purpose of writing remains the same; an art of communication, the approach and thought process is a lot different. More thought and time is given to the psychological effect of headlines and copy. The key points to watch out for: 1) What will the reader think? 2) Does it attract the reader? 3) How will they look at an ad? Ads have to be eye catching either by brilliant copy or amazing visuals or both(both preferably). Copywriters have to understand what catches the attention of a reader. What demands attention. What stands out from the crowd of mediocre ads that spout the same message. To always try to present your message in a new and exciting manner. To sell the product in its